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Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.
Learn more about additional brand building benefits you may be eligible for by enrolling in Brand Registry.
Build your brand
A+ Content
A+ Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
Sponsored Brands
Grow your brand awareness with ads that feature your logo, a custom headline, and up to three of your products.
Amazon Stores
Promote your brand and products with your own multi-page Store on Amazon for free.
Amazon Brand Analytics
Make informed and strategic decisions with powerful data including customer search terms and customer behavior data reports.
New Seller Incentives
New sellers who enroll in Brand Registry could be eligible for up to $50,000 in bonuses and discounts. Learn more.
Protect your brand
Accurate listings
Better manage your brand’s product listings so that customers see accurate information.
Proactive brand protection
Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.
Report violations
Our powerful search tools let you find and report suspected violations with a simple, guided process.
BRAND PROTECTION REPORT
Protecting more than 700,000 brands
We work hard to be the world’s most customer centric-company, so we’re constantly improving the ways we detect and block counterfeit products.
Proactive
Over 4 million bad actor accounts were stopped in 2021 before they published a single listing for sale.
Effective
On average, enrolled brands report a 99% reduction in suspected infringements since Brand Registry launched.
Dedicated
Our global team of investigators is available 24 hours a day, 7 days a week to respond to potential infringements.
Read our Brand Protection Report to learn more about the work we are doing to protect brands and customers.
P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.
Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient. Thank you Amazon.
Amazon Brand Registry helps us provide our customers with the right experience. I know that Amazon wants the same thing – their tools and services are very customer-focused.
Join our list of growing brands
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