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Brand Registry FAQ

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Pre-enrollment

What information is required to enroll a brand in Amazon Brand Registry?
Currently, to enroll a brand in Brand Registry, you must provide the following information:
Are WIPO trademarks accepted by Amazon Brand Registry?
We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Netherlands, Turkey, Singapore, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
Are EUIPO trademarks accepted by Amazon Brand Registry?
If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
I am an Amazon Seller/Vendor who enrolled a brand in Amazon Brand Registry prior to April 30, 2017. Do I need to re-enroll?
Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enroll your brand in the Brand Registry. Get started now.
Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?
Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
How can I check the status of my application?
To view the status of a submitted application, please log into your Amazon Brand Registry account and visit your Case log.

Post-enrollment

Is it possible for agents that represent a brand, as well as additional users, to get access to Amazon Brand Registry?
Yes. Once a rights owner has enrolled a brand in Brand Registry, they may submit a request to add additional representatives of the brand, including agents. Additional users will need their own Brand Registry account, which can be created with their existing Vendor or Seller Central credentials at brandservices.restaurantelosabuelos.com. The rights owner can request to add additional users by logging into their Brand Registry account and contacting Brand Registry Support. For more information about Brand Registry roles, please visit the Help section located on the Brand Registry dashboard.
How can I submit a verification code?
To submit a verification code, log into your Amazon Brand Registry account and visit your Case log. Select the case for your Brand Registry application and reply to the case with the verification code.
How do I access my brand if the current Brand Registry rights owner is no longer with the company, or I have purchased the brand from another company?
You may request this access using the Contact Us link below. To make this request, please provide:
  1. The email address associated with your Brand Registry account.
  2. The email address associated with the current rights owner’s Brand Registry account.
  3. The name of the brand currently enrolled in Brand Registry.
How can I add a new trademark for an enrolled brand?
To improve the effectiveness of our automated protections, we encourage you to add all active and registered trademarks for your enrolled brand(s) to your Amazon Brand Registry account. You can add a new trademark for an already enrolled brand, with the same mark name, by logging into your account and visiting the Brand Registry Support page. Simply click on ‘Add additional trademarks’ under the ‘Update your brand profile’ section in the menu on the left hand-side of the page and follow the outlined steps.
Can Amazon Brand Registry help with utility patent disputes?
Yes. For brands with a utility patent, Brand Registry offers a neutral evaluation process within the Report a Violation tool. Currently available only in the US, the Amazon Patent Evaluation Express (APEX) program brings in neutral third-party evaluators who are attorneys skilled in patent analysis, to decide whether an asserted utility patent is infringed. The process is an efficient means for utility patent owners and those accused of patent infringement to address the concerns – it is faster than the court system and is free for the party that the evaluator determines is correct. After reviewing the participants’ written submissions, the evaluator makes a decision, which Amazon follows. Utility patent disputes handled through this process were decided in an average of 7 weeks, significantly faster than the median time-to-trial of 2.4 years for a U.S. patent lawsuit.
How does Amazon Patent Evaluation Express (APEX) work?
Currently only available in the US, brands who are utility patent owners and suspect infringement can apply for APEX in the Report a Violation tool on the Brand Registry Portal.

Once submitted, we notify sellers listing on reported ASINs of the process so they can participate in an evaluation and defend their claim if they so choose.

Participation in an evaluation requires both parties to deposit $4,000 with the neutral evaluator. Amazon does not handle the deposit and does not retain any portion of the evaluator’s fee. The evaluator reviews submissions and determines whether the reported listings infringe the patent.

The winning participant receives their $4,000 deposit back. If the evaluator determines the reported ASINs infringe, Amazon removes them. If the evaluator finds in the seller’s favor, Amazon takes no action.

Once an evaluation is complete, winning utility patent owners are granted an APEX ID associated with this decision; brands can use the APEX ID from the winning evaluation to report future infringement of that patent through Report a Violation.
How can I enroll a new brand?
After creating your Amazon Brand Registry account and enrolling your first brand, you can enroll another brand at any time by clicking on ‘Enroll a new brand’ from the home page of your account.
How can I use Amazon Brand Registry in other stores?
To access Amazon Brand Registry tools and services in other stores, you will need to create an Amazon Brand Registry account using a unique email address in each store you wish to access. The administrator of the Brand Registry account will need to submit a request to add that new email account as an additional user by visiting the Brand Registry Support page.
Having trouble logging in or accessing your brands?
If your brand is already enrolled in Amazon Brand Registry, but you do not see any of your enrolled brands when logged into your Brand Registry account, you may have logged in using the wrong email and password. Click this link to sign out of your existing Amazon account, and sign into Brand Registry again using the correct email and password. If you forgot your password, you can reset your password here.
Do you have a question about selling features on Amazon?
For questions regarding Amazon selling features (such as A+ Content, Stores, Analytics and others) please contact Seller Support.

Amazon policies and processes

What is Amazon’s policy on protection of intellectual property?
Amazon does not allow listings that violate the intellectual property rights of rights owners. For detailed information, please review Amazon’s Intellectual Property (IP) policy. We encourage rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can report violations not related to intellectual property at any time through our Amazon Brand Registry Support team. Follow the instructions below to contact us:
  • Log into your Brand Registry account
  • Click on Brand Registry Support under the ‘Need help?’ section
  • Using the menu on the left-hand side of the page, navigate to the type of issue you would like to report (e.g., click on 'Report a violation' to report issues such as ‘Not as described.’)
What is Amazon’s Brand Name Policy?
To learn more about Amazon’s Brand Name Policy, click here.
Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?
Yes. Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.

Impact of Brexit

How will Brexit impact intellectual property?
Brexit will impact trademarks, design rights, and parallel imports as outlined below. The UK Intellectual Property Office (UKIPO) has a full list of Brexit’s changes to intellectual property and recommended actions for Rights Owners and businesses on their website here. We recommend you review the UKIPO website regularly for the most up-to-date content.

Below, we are quoting the most important information from that website:

Trademarks:
“From the 1 January 2021, EUTMs will no longer protect trademarks in the UK. Under the Withdrawal Agreement Act, on the 1 January 2021, the IPO will create a comparable UK trademark for all right holders with an existing EU trade mark. Existing EUTMs will still protect trademarks in EU member states. UK businesses can still apply the EU Intellectual Property Office for an EUTM. There will be no changes to UK-registered trademarks as a result of the UK leaving the EU.” Source.

Design Rights:
“At the end of the transition period (1 January 2021), registered Community designs (RCDs), unregistered Community designs (UCDs), will no longer be valid in the UK. These rights will be immediately and automatically replaced by UK rights. If you own an existing right, you do not need to do anything at this stage.” Source

Parallel Imports:
“Goods placed on the UK market by, or with the consent of, the right holder after the transition period may no longer be considered exhausted in the EEA. This means that businesses exporting these IP-protected goods from the UK to the EEA might need the right holder’s consent.

Actions for parallel exporters of IP-protected goods to the EEA:

Check whether you currently export IP-protected goods to the EEA (for example, goods branded with a trademark) that have already been placed on the UK market and where the rights holder’s permission to export those goods is not currently required. You may need to contact the rights holder to get permission to continue after 1 January 2021. The IP rights holder may not provide permission for their IP-protected goods to be parallel exported to the EEA. You may need to review your business arrangements, business model or supply chain based on the outcome of the discussion with the IP rights holder.

Actions for IP rights holders

Businesses that own IP rights (for example, a trademark) may wish to seek legal advice if their IP-protected goods are parallel exported from the UK to the EEA. You will need to consider if you want to allow parallel exports of your IP-protected goods from the UK to the EEA after 1 January 2021.” Source
How can brand owners prepare their Brand Registry accounts for Brexit?
You do not need to take any action for your Brand Registry account for Brexit. With the changes in trademark laws, EU trademarks will no longer be valid for UK and brand owners should have separate trademarks in UK and EU IP offices to be protected across UK and EU in Amazon Brand Registry. Since the UK IPO is creating a comparable UK trademark for all right holders with an existing valid EU trademark, Amazon Brand Registry will automatically add these new UK trademarks to the respective brand owner’s accounts that already have the associated EU trademark. This will ensure that brand owners continue to enjoy the protection and brand building benefits of Amazon Brand Registry without any impact of Brexit. If you own an EU trademark but have not enrolled it in Brand Registry yet, you need to do so by 31 December 2020 for Amazon to automatically add the comparable UK trademark. If you add a new EU trademark after 31 December 2020, you need to add the comparable UK trademark yourself. If you do not want your new UK trademark to be automatically added to your Amazon Brand Registry account, you can opt out by sending an email to brand-registry-contact-us@restaurantelosabuelos.com.

Please note that we will automatically add to Amazon Brand Registry only the comparable UK trademark that the UKIPO is creating against existing EU trademarks on 31 December 2020. Brand owners can directly add any other trademarks to their Amazon Brand Registry accounts including any existing UK trademarks through below steps:
  1. Log in to your account.
  2. Click on the “Brand Registry Support” link on the Brand Registry dashboard.
  3. Select the “Update your brand profile” drop down.
  4. Click on "Add additional trademarks".
  5. Complete the form provided.
Will I be affected if I do not have an EU trademark enrolled in Brand Registry today?
No. You can continue to enroll trademarks as before, and none of your trademarks will be impacted by Brexit for the purposes of Brand Registry. If you own an EU trademark but have not enrolled it in Brand Registry yet, you need to do so by 31 December 2020 for Amazon to automatically add the comparable UK trademark.
Do any special rules apply to brand owners outside the UK due to Brexit?
Not for Brand Registry. We will automatically add comparable UK trademarks for all EU trademarks that are registered in Brand Registry on 31 December 2020, regardless of where you are located and where you sell your products. If you do not want your new UK trademark to be automatically added to your Amazon Brand Registry account, you can opt out by sending an email to brand-registry-contact-us@restaurantelosabuelos.com. Use this option if you e.g. intend to opt out of the creation of a comparable UK trademark with the UK IPO. Amazon cannot advise you on whether you should make use of this opt-out.

Getting help

How can I get help from the Amazon Brand Registry team?
To contact the Amazon Brand Registry team regarding enrollment, click here. Already enrolled? Please sign in to the Brand Registry. Our specialists on the Brand Registry Support team are standing by to provide assistance on issues related to protecting your brand on Amazon.
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