New Seller


Are you a brand owner who is interested in selling on Amazon stores? New sellers on Amazon’s professional selling plan who enroll in Amazon Brand Registry could be eligible for up to $50,000 in potential benefits.

Incentives for brand owners include:*

5% bonus (up to $50,000 in value)

A 5% bonus on up to $1 million in eligible branded sales (up to $50,000 in bonus value) for one year.

$200 in Amazon Vine credits

Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions.

$100 in Transparency credits

Transparency helps brands proactively prevent counterfeits from reaching customers, engage with customers, improve customer experience, and identify supply chain defects.
* Please review the full terms and conditions and eligibility requirements that be found here.

Getting started

Eligible sellers who are brand owners can get started with New Seller Incentives by taking the following actions.

Enroll as an Amazon Seller

Register your professional account in Seller Central. Once complete, you can start listing your products on Amazon stores.

Enroll in Brand Registry

Create a Brand Registry account using your Seller Central credentials and begin the Brand Owner verification process.

Enroll in brand owner programs

Once enrolled in Brand Registry, you may now be eligible for other brand owner programs. Learn more.
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