prevent counterfeits

Transparency is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.
Unprecedented offer:
Get Transparency codes for free!

Get proactive protection

When you enroll in Transparency, Amazon scans your products to ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, Amazon scans each individual Transparency-enabled code to ensure that only authentic products are shipped.

Build trust with customers

Customers can authenticate any Transparency-enabled product, regardless of where they purchased it. The Transparency app for iOS or Android lets customers scan Transparency codes on products. Upon scanning, the app will show a green check mark if the code is valid and a red X if it is not.

Offer greater transparency

You can also provide customers with unit-level product details, including manufacturing date, manufacturing place, and enhanced product information.

How does Transparency work?

Enroll your products in Transparency
Apply Transparency codes to your products
Amazon scans Transparency codes to ensure only authentic units are shipped
Customers can use the Transparency app to authenticate units

Empower customers

The Transparency app allows customers to:

  • Scan the Transparency code
  • Authenticate the product
  • View unit level information
Read our case studies to learn more about the results that brands are seeing after enrolling in Transparency.

Join our list of growing brands

Fill out this form today to join our growing list of brands proactively protecting their customers with Transparency.

Eligibility Requirements

The ability to verify yourself as the brand owner for your products through enrollment in Amazon Brand Registry with a registered trademark.
A Global Trade Item Number (GTIN), such as a UPC or EAN barcode on your products.
The ability to apply unique Transparency codes on every unit you manufacture.
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